What is Digital Marketing (and SEO…?)

So you have a shiny new web site and you are ready to take the internet by storm. You even set up your social media networks and you are feeling good! You show all your new products off to your friend, but wait! When you search for yourself on google you don’t show up. First page – nothing; second page – nothing… 10th page – absolutely nothing! Why?! But you had all these new services and it should work! Right? WRONG!

You have only touched the tip of the ice-berg – to be cliché – of the digital marketing realm. Gone are the days of people finding you by print advertising because now everyone is using their favourite search engine or social media platform to find services that they are looking for. This is digital marketing – the way of getting you noticed online. The method is something like having a bunch of flyers delivered to your customers and not only hoping that your flyer is on top of all the other flyers that the customers are going to get, but also knowing the art of how to be first and noticed foremost.

Not everyone has time to master a new art – business owners have more important things to do! A lot of things – actually! So why try and take on an additional task when you can just reach out to us to help you achieve your goals and help you get more website traffic by developing a digital strategy and digital marketing plan for your online presence. Let JGDesign Solutions take care of  your digital marketing strategy with website optimization techniques such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and Social Media Optimization (SMO).

SEO and SEM

Search Engine Optimization and Marketing

Search Engine Optimization(SEO)

SEO is quiet easy to explain but takes time to actually accomplish properly. How does SEO work ?What Does SEO Stand for in Business ? In essence it is the art of online marketing that helps increase your website’s presence online so that people can find you much more easily. In lay-man’s terms – ranking your website high on google so you show up above everyone else’s results.

You want this! This is one of the only few ways in today’s generation of online marketing that customers can find you and what you have to offer them. You can not be found without SEO and it is vital to your online presence. If that isn’t enough, it is an ever-evolving marketing system whose rules are constantly changing so staying on top of these changes are vital to your ranking online. That is why you need professionals who can offer you the right SEO web marketing services. JGDesign Solutions will offer you one of the best SEO services Canada has to offer and help your brand be noticed online.

Search Engine Marketing(SEM)

SEM is different that SEO in that SEM relates to the actual marketing of your brand instead of just making it visible. It’s advertising your product to customers online that are searching for services that you have to offer by providing them with advertisements that target multiple keywords gathered by research and complex demographic information regarding your services versus keywords customers are using more popularly to find similar services that you have to offer.

In short – we find and research your brand and services and come up with a strategy that would display your ad to clients according to the keywords they would type in search engines to find the services that they are looking for. Simply – it’s targeted advertisement.

SMO and SMM

Social Media Optimization and Marketing

Social Media Optimization (SMO)

SMO is not a whole lot different than SEO in that it is a great tool for spreading your company’s brand awareness and services using your social media networks instead of your website. Millions if not billions of users around the world use some sort of social media to post, share and save information about a multitude of things. Trying to make a dent in that universe can be daunting, and rightly so. Knowing what to say and whom to say and how and where to say it are all questions that need lots of research and knowledge before answering.

Thankfully JGDesign Solutions has their sleeves covered in experience with SMO and helping your brand awareness increase on your social media platforms is something that we are not only qualified to do but also something we look forward to! Seeing your brand grow is what we aim to do!

Social Media Marketing (SMM)

is different than SMO in the same way that SEO is different than SEM. It holds the same principles as SEM where we conduct research and get information on keyword searches conducted in certain demographics. Using this information we create a marketing strategy that will bring your brand to the front for your clients to see.

In short – we find and research your brand and services and come up with a strategy that would display your ad to clients on their social media platforms according to the keywords they would type in the social media search forms to find the services that they are looking for. Simply – it’s targeted advertisement on a digital marketing platform.

Lead Conversion

Converting Inbound Leads into Revenue Generating Clients

So you have good search engine result ranking and you are getting a lot of traffic to your website. You also have JGDesign Solutions – one of Canada’s top SEO marketing company – to provide you with the best seo services Canada has to offer. Shouldn’t you see an automatic increase in sales?

Sometimes it takes a little more than that! Ask about our lead conversion program where we qualify inbound leads for you and help convert them into revenue generating clients!

This will enable you to take advantage of a multi-faceted selling approach for your organization without doing all the heavy lifting. Our specialized and highly experienced sales team will be be a huge asset in helping convert and leads coming in through your website.

A few of the services we offer include:

  • Inbound website lead qualification
  • Inbound website lead conversion
  • Outbound communication with inbound website leads
  • Setting up sales lead appointments with internal staff from your organizaton
  • CRM database set-up and organization