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Challenge
The identity needed to feel athletic, memorable, and flexible enough to work across web, merchandise, and promotional graphics.
Approach
- Developed a compact monogram system that could hold up at small and large sizes.
- Explored high-contrast lockups with a stronger athletic and performance-led feel.
- Prepared scalable artwork suited to both digital use and print production.
Outcomes
Delivered a clearer visual signature for an individual coach-led brand.Created a more versatile mark for social content, merch, and future brand extensions.