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Challenge
The mark needed to feel clean, technical, and timeless enough to support both contractor credibility and multi-channel branding.
Approach
- Built the logo around strong circular and drafting-inspired geometry.
- Explored monochrome and reversed applications to keep the mark flexible across surfaces.
- Delivered scalable assets for website, print, and business collateral use.
Outcomes
Created a more distinctive contractor brand mark with stronger recall.Improved consistency across print, web, and on-site business materials.